CONCEPT
The Snow G, Goodr's latest goggle collection, combines affordability, style, and functionality, and this campaign seeks to highlight that these goggles are far from your typical budget eyewear. This campaign emphasizes that despite their affordability, these goggles stand out as distinctive eyewear, embodying the style and performance of somebody who wouldn't make a typical "jerry" mistake.
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AD: Julia Goodman CW: Payton O'brien