Campaign Overview
Background
Heavens to Betsy is not just another chocolate sauce. It’s a luscious, decadent, complex dark chocolate hot fudge experience — heavenly, even — intended for the mature pallet.
idea
This campaign emphasizes that this hot fudge is not the same one you had as a kid. This is that hot fudges' older more scandalous friend. sauce this good, is intended only for a mature audience. 
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