CONCEPT
Each pair of Levi’s is an heirloom. A bridge between past, present, and future, handed down not just as clothing, but as a testament to enduring style and substance. This campaign illustrates that Levi's jeans are more than a piece of clothing. They’re a piece of who we are and represent who we want to be. People can Join the movement by sharing photos wearing Levi’s from different decades and be part of the #DecadesofDenim story.
AD/Cw: Julia Goodman